9/13/2023 0 Comments Fire red 4s 2012Jordan was filmed playing a bunch of kids at basketball on a graffiti-covered court. We also saw multiple adverts released to amp up the hype around the AJ4. The silhouette had a massive moment in pop culture too thanks to Spike Lee, who featured the sneaker in his movie Do The Right Thing. However, this year’s version mirrors the ’89 exactly. The Fire Red has seen two retros itself back in 20. At this stage, all of these colourways have been re-released and re-imagined in some way. Jordan Brand treated fans of MJ to four iconic colourways Black Cement, White Cement, Military Blue and the Fire Red. Mesh overlays featured on the lateral and medial sides of the sneaker whilst an extra-large pulla tab on the heel saw an oversized Nike Air logo feature. The legendary Tinker Hatfield designed the sneaker, opting to take the Air Jordan 4 in a completely different direction. Jordan silhouettes that had the Bulls colours on them really caught the fans attention, hence why the Fire Red was such a vital sneaker for the growth of the Jordan Brand. The Chicago Bulls were on the brink of becoming one of the greatest teams in NBA history whilst Michael Jordan was beginning to carve out his place in the history books too. The Air Jordan 4 Fire Red first graced the shelves of sneaker stores way back in February 1989. We take a look at the illustrious backstory of the Fire Red AJ4, the retros that followed and the upcoming release that has sneakerheads around the globe going crazy. With the upcoming Air Jordan 4 in Fire Red, though, the hype surrounding the silhouette is more than deserved.Ī genuinely iconic sneaker colourway, dripping in history from the first time that MJ graced the court in these. Sometimes the hype is warranted, sometimes it isn’t. At this stage of the game, almost every pair of Jordan’s we see release has a backstory that leaves the sneaker industry swooning.
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